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الترفيه إيجابي تحليل ذكي آلي Variety 01 حزيران 2026, 09:00

سي بي إس تطلق حملة متعة في أي وقت للترويج لمسلسلاتها

أطلقت شبكة سي بي إس حملة تسويقية جديدة لمسلسلاتها النهارية بعنوان متعة في أي وقت، وهي محاكاة ساخرة لأغنية Afternoon Delight. تهدف الحملة إلى تذكير المشاهدين بإمكانية مشاهدة هذه المسلسلات في أي وقت ومن خلال منصات متعددة.

New CBS Daytime Campaign Parodies ‘Afternoon Delight’ While Reminding Viewers They Can Watch Soaps Anytime (EXCLUSIVE)

لماذا يهم هذا الخبر؟

تسلط الحملة الضوء على التكيف الاستراتيجي لشبكات البث التقليدية مع عادات المشاهدة الحديثة من خلال الترويج بالمرونة الرقمية وإتاحة المحتوى على منصات متعددة للحفاظ على جمهور المسلسلات.

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