SpaceX’s ambitious, expensive gamble to replace AT&T, T-Mobile, and Verizon

Today, I’m talking with Walter Piecyk, a partner and analyst at LightShed Partners who covers tech, media, and telecom, about SpaceX’s recently announced plan to become a major wireless carrier. Last week, SpaceX agreed to buy a big chunk of low-band spectrum to expand the Starlink network, spectrum that’s been traded around the telecom business for decades now. SpaceX’s ambitious plan is to use that spectrum to help build “the world’s most advanced mobile network.” Verge subscribers, don’t forget you get exclusive access to ad-free Decoder wherever you get your podcasts. Head here . Not a subscriber? You can sign up here . Combined with news that the FCC approved the deployment of 15,000 next-gen Starlink satellites and the company’s previous agreement to purchase close to $20 billion worth of EchoStar spectrum last year, it’s now clear SpaceX is serious about competing with AT&T, Verizon, and T-Mobile. I’ve covered the telecom business for a long time, and I’ve always known that these companies can say they want to do something until they run into the harsh reality of how expensive it is to actually do it. The telecom graveyard of pivots, bad ideas, and failed acquisitions is vast. Walt has been closely monitoring SpaceX’s acquisition, and he’s correctly predicted that the company was headed in this direction for months now. So I wanted to dig into whether SpaceX can pull this off, why Walt thinks the existing telecom giants have really fumbled their response to SpaceX’s growing threat, and what happens when Elon Musk’s rocket company jumps headfirst into a business everyone loves to hate. Okay: LightShed Partners’ Walter Piecyk on SpaceX’s plan to expand into mobile. Here we go. This interview has been lightly edited for length and clarity. Walter Piecyk, you’re a partner and a tech, media, and telecom analyst at LightShed Partners. Welcome to Decoder . Thanks for having me. I’m looking forward to it. I’m excited to talk to you. I feel like we’ve been tweeting or posting around each other for many, many years, but I’m a telecom nerd at heart. I’ve been covering the space for ages. SpaceX is going to make a big splash. It’s going to be the fourth major mobile carrier in the United States and maybe the world. It bought some spectrum to do it. It’s EchoStar spectrum by way of private equity. It is at once very simple and also very complicated. Give us the state of the state. SpaceX bought 800 Mhz spectrum for $8 billion . They spent nearly $20 billion already on separate EchoStar spectrum. What is SpaceX trying to do here? It’s definitely complicated, but maybe less complicated than trying to figure out how to put a data center out in space and making that work. Or something on the moon. But they don’t typically want to own spectrum and spend for spectrum. If you think about how Starlink was built, satellite companies don’t typically pay for spectrum. And then as the business evolved and as they saw the opportunity in telecom, they purchased some spectrum initially from EchoStar. The feedback they got from investors at that time was very positive and they said, “Wait a minute, you should do more here.” This is a trillion-dollar enterprise value business in the US alone. Obviously they have global aspirations both for Starlink as well as what they’re doing with this mobile telephone service. So they bought more. They went back to EchoStar. That’s a key thing to pay attention to, in that they bought some spectrum and then they went back and bought some more. Because with a lot of things that Elon Musk does, he learns as he goes. He bought the spectrum, got feedback, talked to people in telecom, and bought some more spectrum. Then we didn’t hear from them for a while. Now, you have this thing that happened last week where they bought some more spectrum, and I can go through the history of it if you care, but it’s long, wonky telecom stuff. This was originally the Nextel spectrum, if you remember that company. I do. Actually, I do want you to go through the history because I think the telecom business is best understood as a bunch of lobbyists trying to make everything more complicated than it should be. Yes, spectrum auctions are complicated and what spectrum is good for what is deeply tied to the physics of the radio spectrum and all that. But here it’s the 800 MHz spectrum from the Nextel service, the old push-to-talk, walkie-talkie service that Sprint had to divest as part of the deal to get sold to T-Mobile. They’ve been trying to sell it for ages. They sold it to this company, Grain Management. They’ve been sitting on it, and when Starlink showed up, Elon bought it. Nobody else wanted it. What did he see in the spectrum that no one else did? When you realize that you need to build a terrestrial network to support what you’re doing with satellites, because satellites work fine if you’ve got your dish on the top of your house and you’re getting your broadband, but when you’re trying to connect with a phone that doesn’t have the same type of power or you’re going inside a home, you’re going to need better coverage. Sirius Satellite also has supplementary towers. There are not that many of them, but sometimes when you get out of Sirius coverage, you will connect to a tower. When they bought that EchoStar spectrum and then got FCC approval, and if you looked into those details of that FCC approval and what was required, you would see that they can’t do this by satellites alone. There had to be terrestrial. Then SpaceX, as Elon is wont to do, tries to send some diversions like, “We’re going to do Femtocell, we’re not going to do macrocell, this, that, and the other thing.” But they realized that they were going to build a terrestrial network. Now they finally realized, “If I’m going to offer mobile service, I need some form of a terrestrial network.” At the same time, the telcos are not going to help them out. They’re not going to give them a wholesale agreement. Then when they go back and say the companies that had the lowest churn, what is the fundamental value you need in a terrestrial network? It’s low-band spectrum. Why? It travels further, you can get better coverage, and you have that connectivity. So getting this low-band spectrum piece was just an important part, not to make the satellites work better, but to actually give them the spectrum assets that they need to build a terrestrial network. That’s why the stocks reacted, because people finally came to terms with the fact that Elon is actually going to build a terrestrial network. I’m less interested in the stock and more interested in just the cost structure of how this works. If I rewind my brain to being a baby blogger at Engadget 100 years ago, the FCC told all the TV networks they had to stop broadcasting on 700 MHz and we were going to run an auction. Verizon and AT&T bought big chunks of 700 MHz spectrum and that’s what 4G is built on. That’s the low-bandwidth spectrum that you’re talking about. It goes everywhere. This was a big victory that we reallocated 700 MHz, and 800 MHz was sitting right there the whole time. This is the Nextel spectrum. If it is so valuable, why wasn’t there a market for it until Elon showed up just now? It was part of this transaction. T-Mobile ended up having to sell it because the government said, “If we’re going to allow you to take out the fourth competitor, which was Sprint, then in order to enable another fourth competitor out there, we need to have you guys give up some of your low-band spectrum.” Part of the deal that T-Mobile and Sprint had with the government was that they would sell it to EchoStar. Why? Because Charlie Ergen, CEO of Dish at the time — it’s EchoStar now — was going to be the fourth competitor. This was the rationale that they gave in terms of the approval of the transaction. Dish needed low-band spectrum. The problem is Ergen went about his business, he was trying to build a network, and then he just couldn’t afford to buy that . T