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الترفيه محايد تحليل ذكي آلي Variety 22 أيار 2026, 08:07

كيف تصل العلامات الكبرى إلى جيلي زد وألفا؟

تناقش حلقة من بودكاست «Strictly Business» عبر Variety رؤى مسؤولي Havas Play حول كيفية وصول العلامات التجارية الكبرى إلى مستهلكي الجيل زد وجيل ألفا. تركز الحلقة على التحولات في أولويات التسويق والفروق الثقافية والسلوكية بين الفئتين الشابتين.

LISTEN: When Cultures Collide: What Big Brands Need to Reach Gen Z and Gen Alpha Consumers

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