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الترفيه قيد التحليل بانتظار التحليل الذكي Variety 10 آب 2026, 09:17

Streaming Saves TV in Upfront, But Ad-Dollar Declines for Linear Are Significant

The erosion of ad dollars earmarked for traditional TV has gone from alarming to dire. Advertisers cut their “upfront” spending on broadcast TV by approximately 5.3%, according to an analysis of the annual sales market by Media Dynamics Inc., a consultancy that tracks ad spending. Spending on cable TV fell even more, with marketers cutting […]

Streaming Saves TV in Upfront, But Ad-Dollar Declines for Linear Are Significant

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‘A Teacher’s Gift’ Lands U.K. Distribution Deal With Peccadillo Pictures (EXCLUSIVE) الترفيه

‘A Teacher’s Gift’ Lands U.K. Distribution Deal With Peccadillo Pictures (EXCLUSIVE)

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