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Apple's stricter advertising policies on Maps Ads indicate a focus on maintaining high quality user experiences, potentially impacting the behavior of home service providers in the digital space.

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Apple has published the policies governing its upcoming Maps advertising business, revealing a strategy that differs from Google’s. The new rules prohibit home services businesses like plumbers, electricians, locksmiths, and roofers from advertising on Apple Maps, along with several other sensitive categories, suggesting Apple is taking a more curated approach to these ads.

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